Posts Tagged ‘Media’

Don’t get caught up in Third-screen thinking

May 8, 2008

Mobilenet Promises to Be the Next Big Medium     But Don’t Get Sidetracked Into Third-Screen Thinking     From AdAge Published: May 06, 2008 by Al Ries>>read more.     We are on the verge of witnessing the birth of a new mass-communications medium. It’s the second new mass medium to appear in the last two decades.     The internet arrived in the 1990s, joining the other four mass media: 1) The book 2) The periodical 3) Radio 4) TV. Each new mass medium has created enormous upheavals in society.     The book ignited the knowledge explosion.      The periodical furthered the growth of democracy.     Radio created a celebrity-oriented society.     TV homogenized the culture.      The internet, the latest and newest mass medium, continues to make waves. “We are not witnessing the beginning of the end of old media,” Advertising Age’s Bob Garfield wrote recently. “We are witnessing the middle of the end of old media.”     “Both print and broadcast — burdened with unwieldy, archaic and crushingly expensive means of distribution — are experiencing the disintegration of the audience critical mass they require to operate profitably,” Mr. Garfield continued. “Moreover, they are losing that audience to the infinitely fragmented digital media, which have near-zero distribution costs and are overwhelmingly free to the user.”     Fasten your seat belts. On the horizon, there’s another profound shift in media, consumer behavior and technology coming. In the near future we are likely to welcome the arrival of a sixth mass-communications medium.     And what is this earth-shaking new medium? It’s the Mobilenet.     The what? Surely you are joking, Al. The Mobilenet is just a subset of the internet. Just another way of going online. Just another way of surfing the net without using a computer. That’s why mobile devices are commonly called the “third screen.”      Third-screen thinking is going to cause you and your company to miss the boat. Which big brands were created by moving content from one medium to another? Very, very few.      Moving The Wall Street Journal online didn’t save Dow Jones from the clutches of Rupert Murdoch for just $5 billion.      Moving ESPN onto cellphones didn’t take it to the big leagues.     So far, moving TV shows to the internet hasn’t created as much value as one internet site, YouTube.com. Less than 20 months after its launch, YouTube was bought by Google for $1.65 billion.

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P&G Asks Customers to Weigh in on Gay Kiss

April 29, 2008

From AdAge BATAVIA, Ohio (AdAge.com) By Jack Neff Published: April 29, 2008 click to read moresee related post —P&G Lets Consumers Act as Media Planners Asks Customers to Weight in on Gay Kissing and Hip-Hop Programming     The nation’s largest advertiser is inviting consumers to weigh in on its controversial media decisions.     Last week, Procter & Gamble set up an option on its main consumer toll-free line in response to a drive from a coalition, dubbed Enough Is Enough, that was urging the company to stop sponsoring hip-hop programs on MTV and BET laced with profanity, liberal doses of the “N word,” and scenes the group believes degrade and objectify women.     This week, P&G set up a second toll-free option asking callers to register support or criticism of the “story line” on “As the World Turns,” from P&G Productions, which featured fairly passionate kisses between daytime TV’s only gay couple.     Not just one group weighing in While it’s natural to expect complaints to outnumber support on such lines, that may not necessarily be the case. The American Family Association, which asked people to call P&G to protest the gay kissing scene, isn’t the only one weighing in on Luke and Noah’s love life.

Criminal Corporate Media Consistent in Obstructing Justice

April 22, 2008

From Stealth Lesbian Monday, April 21, 2008 click to read more.
While our Canadian Broadcasting Corporation is supposedly a publicly owned body, one could easily argue that there are more corporate commercials than there are on American TV and the public is even more poorly represented with the exception of some remarkable shows like the Fifth Estate.     While our Canadian troops are used as cannon fodder for another American oil invasion (the Unocal Pipeline was being laid in Afghanistan with three months of the American invasion and occupation and the drug crop is the largest in the history of Afghanistan). Just like Columbia the CIA drug crop is thriving.     The coverage of the cash and carry conservatives and the Mulroney bribery by Thyssen Industries is covered with the minimal amount of data released to the public…and little made of the fact that our defense minister went to train at Thyssen while still a young man. Interesting choice a firm involved with the Bush Clan in selling to the Nazis THROUGHOUT WWII

Why the Public Can’t Think Straight

April 22, 2008

Emailed from a friend: From Strike The Root, The Paradise Perspective: Commentary from a Free and Compassionate Alternate Reality Random Thoughts by Glen Allport April 21, 2008 click to read more.     
We all know that the government lies to us, that it uses propaganda to support the lies, and that, for the most part, the corporate media is an integral part of the government/power elite propaganda machine. These things are obvious to any American with even a room-temperature IQ. For that matter, it’s hard to think of any nation that behaves otherwise.     Occasionally, the true nature of today’s corporatist media leaks out in a way that shocks. Two recent examples:   First, Glenn Greenwald’s Major revelation: U.S. media deceitfully disseminates government propaganda. Commenting on a recent NY Times article (registration required), Greenwald points out that as damning as the revelations in that article are, the bigger story is media complicity in ignoring and suppressing such material. He provides extensive and chilling details showing how the dishonesty and propaganda are routinely accomplished. Greenwald says plainly that “The single most significant factor in American political culture is the incestuous, extensive overlap between our media institutions and government officials.”   After watching the Sunday news shows, Greenwald added an update, writing that “it is striking — though unsurprising — that not a single one saw fit to mention this NYT story demonstrating that these news programs all fed government propaganda to their viewers. That they refuse to comment on this story and will now black it out says as much about what they really are, and what they really do, as the NYT story itself does.”   Anyone who still harbors the slightest thought that the corporate media is an honest and reliable source of information needs to read Greenwald’s article.    The second item is a short, excellent YouTube video (7 min 33 sec) put together by television producer Jerry Day that documents the blatant manipulation and dishonesty of media political coverage so well, you’ll be stunned. Ron Paul figures prominently in the discussion for obvious reasons: Paul (who is still in the GOP race) is the only pro-freedom, anti-war, anti-corporatist, anti-income tax, anti-Federal Reserve candidate in the race, and thus suppressing Paul’s candidacy has been the corporate media’s most important job these past several months.     This is a must-see video, and not only for Ron Paul supporters; the facts Mr. Day presents are important for anyone who wants to understand how the warfare-welfare police state is being pushed on the American public. I encourage you to send the link to everyone you know.—I dunno, what do you think?