Posts Tagged ‘McDonalds’

McDonald’s Wants to Clear Its Food Rep—yea, good luck with that…

April 4, 2008

New Campaign With Strong Digital Push Addresses Quality of Menu Items By Emily Bryson York on Ad Age Published: April 02, 2008    CHICAGO (AdAge.com) — McDonald’s Corp. has set out to dispel some myths about ingredients and preparation as part of a yearlong food-credibility campaign.
McDonald’s wants you to see what they’re made of.    “We’ve been hearing over the years that consumers have some misperceptions about the quality of our food at McDonald’s,” said Molly Starmann, director-U.S. marketing, at the chain. “In 2008 we’re engaging in a conversation with our guests because we feel it’s important for them to know the truth about our food.”    Common assumptions Some of the common assumptions it wanted to correct: that its hamburgers and chicken nuggets are made of “leftover parts”; that its milk shakes and ice cream contain lard; that its sausage patties contain additives that make people want to eat more; and that its cheese contains meat products.

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