Posts Tagged ‘Green’

Poll: 93% Want Cars to Run on Something Else

April 29, 2008

From AdRANTs by by Angela Natividad Apr-28-08 click to read moreBecause the Germans Are Experts on What the People Want     Volkswagen has broadened its talk show host campaign, featuring Max the talking ’64 veedub, with the debut of What the People Want.     The site lets people submit simple yes-or-no polls. When you respond to one, you get to see how many people want what you voted for. Stuff we’ve learned: 66 percent of the people want free candy and endless sunshine. 93 percent want cars to run on something other than gas. 42 percent want to live forever.

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Worms love Green Biodegradable Caskets

April 16, 2008

Posed on Tree Hugger, EcoffinsUSA, makers of biodegradable coffins crafted from bamboo, willow, banana and other materials in fair trade certified factories in South China and Indonesia. And for those worried about the impact of transporting these coffins internationally, it seems the company has also spent some time thinking through lower impact transport options: ” Our Company’s commitment to minimizing our carbon footprint dictates our desire to deliver larger quantities, shipped Russian Doll style, directly from our worldwide factories to the United States. From there, a funeral professional has easier access to our products, and would be able to pass along the costs savings to the family, providing an affordable, attractive environmentally friendly focal point to any ceremony.”  Read related post.

Earth Day the New Christmas?

April 14, 2008

As More Marketers Pile On, Consumerism May Eclipse Spirit of Event     By Natalie Zmuda posted on Ad Age Published: April 14, 2008     NEW YORK (AdAge.com) — It’s nearly Earth Day: Time to consume more to save the planet.     Newsweek subscribers can actually fashion the cover of the April 14 issue into an envelope to send plastic bags to Target in return for a reusable tote bag.      As April 22 approaches, marketers of all stripes are bombarding consumers with green promotions and products designed to get them to buy more products — some eco-friendly, some not so much. And while that message seems to contrast with the event’s intent, the oxymoron seems to have been lost on marketers jumping on the Earth Day bandwagon in record numbers. This year it seems that just about everyone has found a way to attach themselves to what is fast becoming a marketing holiday that barely resembles the grass-roots event founded in 1970. Read more.     Newsweek subscribers can actually fashion the cover of the April 14 issue into an envelope to send plastic bags to Target in return for a reusable tote bag.   Read related post.

Man Steals Grease to Make Biodiesel

April 3, 2008

By Michael Graham Richard, Gatineau, Canada posted on Treehugger on 04. 3.0    David Richardson, a 49-year old man from Illinois, was arrested by the police in Morgan Hill, California. He was trying to steal used cooking grease from a Burger King restaurant and pump it into his tanker truck when he was caught greasy-handed.  —What the fuck?

Do People Care About ‘Green’ Message? Yes

April 3, 2008

Nielsen Report Shows Perils of Exaggerating Ecological Good Deeds By Mya Frazier Published: March 31, 2008    COLUMBUS, Ohio (AdAge.com) — As if you didn’t know this already, a new report from Nielsen Online proves it: When it comes to going green, companies just can’t fake it.    The report calls greenwashing a “failed corporate strategy” and urges brands to aim for transparency and consistency instead. “Bloggers are quick to condemn ‘greenwashing’ when they suspect companies misrepresent their environmental impact with aggressive PR campaigns — as spurious attempts to be ‘green,'” according to “Sustainability Through the Eyes and Megaphones of the Blogosphere.”     The study found that bloggers praise Dunkin’ Donuts’ ‘relatively demure PR stance,’ since it rarely broadcasts its 100% fair trade certification.  Read related post.

Eco-friendly Fur to wear in your hybrid SUV–yea we’re in pretty deep

April 3, 2008

The Problem With ‘Eco-Fur’? It’s Still Fur
April 3, 2008; Page B11 ON STYLE By CHRISTINA BINKLEY Wall Street Journal: Norsk Leather & Fur in Park City, Utah, recently supplemented its displays of beaver and lynx throws with something new: a fur pitched as eco-friendly.   The fur comes from the brushtail possum, a marsupial native to Australia that has become a forest-destroying invasive species in New Zealand. Fur marketers argue that buying furs made from the possums they kill actually benefits the environment. “All of the luxury, none of the guilt,” is the catchphrase of Eco-Luxury Fur LLC, which markets the fur Norsk sells.   There is just one problem: None of Norsk’s possum throws have sold yet. The appeal to the environmentally conscious “sounds like a good idea,” says manager Paul Zembruski, “but the people who will buy this kind of product don’t care.”   There lies the contradiction for eco-fur, the latest attempt to capitalize on the public’s desire for blameless pleasures.   Luxury commerce is urgently pursuing do-gooder status. We have already seen organic clothing and vegan shoes. Vacations to faraway South Pacific islands are sold as eco-luxury; Lexus’s hybrid SUV is billed as environmentally friendly. Of course, plastic sandals billed as “vegan” or “vegetarian” could just as easily be called “petroleum-based.” Furthermore, some of the claims of environmental benefits are a stretch. Bamboo is sold as eco-friendly because it’s quickly renewable, but bamboo fiber requires heavy processing, and the clothing often undergoes baths in toxic dyes.