Posts Tagged ‘Google’

Don’t get caught up in Third-screen thinking

May 8, 2008

Mobilenet Promises to Be the Next Big Medium     But Don’t Get Sidetracked Into Third-Screen Thinking     From AdAge Published: May 06, 2008 by Al Ries>>read more.     We are on the verge of witnessing the birth of a new mass-communications medium. It’s the second new mass medium to appear in the last two decades.     The internet arrived in the 1990s, joining the other four mass media: 1) The book 2) The periodical 3) Radio 4) TV. Each new mass medium has created enormous upheavals in society.     The book ignited the knowledge explosion.      The periodical furthered the growth of democracy.     Radio created a celebrity-oriented society.     TV homogenized the culture.      The internet, the latest and newest mass medium, continues to make waves. “We are not witnessing the beginning of the end of old media,” Advertising Age’s Bob Garfield wrote recently. “We are witnessing the middle of the end of old media.”     “Both print and broadcast — burdened with unwieldy, archaic and crushingly expensive means of distribution — are experiencing the disintegration of the audience critical mass they require to operate profitably,” Mr. Garfield continued. “Moreover, they are losing that audience to the infinitely fragmented digital media, which have near-zero distribution costs and are overwhelmingly free to the user.”     Fasten your seat belts. On the horizon, there’s another profound shift in media, consumer behavior and technology coming. In the near future we are likely to welcome the arrival of a sixth mass-communications medium.     And what is this earth-shaking new medium? It’s the Mobilenet.     The what? Surely you are joking, Al. The Mobilenet is just a subset of the internet. Just another way of going online. Just another way of surfing the net without using a computer. That’s why mobile devices are commonly called the “third screen.”      Third-screen thinking is going to cause you and your company to miss the boat. Which big brands were created by moving content from one medium to another? Very, very few.      Moving The Wall Street Journal online didn’t save Dow Jones from the clutches of Rupert Murdoch for just $5 billion.      Moving ESPN onto cellphones didn’t take it to the big leagues.     So far, moving TV shows to the internet hasn’t created as much value as one internet site, YouTube.com. Less than 20 months after its launch, YouTube was bought by Google for $1.65 billion.

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China censors Internet–yea, good luck with that…

April 19, 2008

Protesters hold a “Support Olympics” banner at a Chinese branch of a French market chain. France is a target because the Olympic torch relay was disrupted there.From the Los Angeles Times By Mark Magnier, Los Angeles Times Staff Writer April 19, 2008 Picture Wu Hong / EPA click to read more.   
ANGER IS HIGH: Protesters hold a “Support Olympics” banner at a Chinese branch of a French market chain. France is a target because the Olympic torch relay was disrupted there.     Beijing has fanned the nationalism, critics say, but doesn’t want it to get out of hand before the Summer Olympics.     BEIJING — As Chinese nationalism flares across cyberspace, the government is growing concerned that passions could spill over into the real world, and that anger directed against foreigners could turn inward.     Critics contend that Beijing has had a role in fanning the xenophobic sentiment to counter international condemnation of its crackdown on Tibetan rioters, but now Chinese officials appear to be trying to rein in the vitriol.     Chinese censors have quietly warned cyber-police and Internet businesses to delete all information related to protests against Western policies, nations or companies that have proliferated in the wake of demonstrations surrounding the global Olympic torch relay and high-level calls to boycott the opening ceremony of the Summer Games in Beijing.–Ummmm, aren’t the Internet businesses they’re talking about Google and Yahoo?

How do you feel about Google taking pictures of where you live?

April 8, 2008

Posted on Gizmod: Google Streetview Camera Car Fleet Set to Invade America camera-toting tipster saw what appeared to be a giant armada of Chevy Cobalt cars in the Google parking lot, getting ready to take pictures of the entire world (or thereabouts) with special 360° cameras. The tipster says he followed a Google camera van as it cruised back to its Mountain View, California, lair yesterday after that van finished a session of picture taking for Google’s Streetview navigation site. Exactly what did he see?     It was an entire fleet of at least 30 brand-new Chevy Cobalt cars parked behind the building, most without license plates yet. As you can see in the pictures above, each had a metal device attached to its top, which looks suspiciously like a vertical extension for mounting Google’s Streetview 360° camera.     Our telltale tipster tells us he thinks Google is “preparing their invasion of US cities with an armada of C.C.C.Cs (Chevy Cobalt Camera Cars). I guess Cobalts are cheap but they certainly will be conspicuous. Maybe that’s what they want.”     It looks like an auspicious addition to the camera car fleet, but it’s going to take more than thirty Chevy Cobalts to take a portrait of the entire Earth, or even of the Silicon Valley. However, with Google’s zillions, just about anything’s possible. It’s got its eye on you; the end is near.  Read more.