Posts Tagged ‘Advertising’

Persuasion vs. pollution

May 12, 2008

Because anything that is flushed down a storm drain is not “treated” before it reaches a stream or river. This means that oil, antifreeze, paint, grass clippings, household waste, pet wastes, or any other waste on streets and sidewalks goes directly into a nearby stream, river, or lake. The next time you wash your car on your driveway, consider where the water goes.From the Baltimore Sun By Tom Pelton | Sun reporter May 12, 2008>>read more.     A survey finds metro-area people willing to work for clean water but not pay for it
More than 80 percent of Baltimore-area residents say they’re willing to do “a lot more” to prevent water pollution, but they don’t want to pay more taxes to solve the problem, according to a newly released opinion survey.     This suggests an ad campaign to educate people about steps they can take in their personal lives – picking up pet waste, using less lawn fertilizer and stopping littering – could help clean up Baltimore Harbor and the Chesapeake Bay, according to a pair of local environmental groups that commissioned the research.     Changing personal behavior could be more politically palatable than asking the city to pay millions to install trash filters in its storm-water drains to keep floating debris out of the harbor, leaders of the Herring Run Watershed Association and the Jones Falls Watershed Association said.     “People want to solve problems, but they never want to pay for them,” said Mary Sloan Roby, executive director of the Herring Run Watershed Association. “The issue has to impact people directly and personally. Are your children going to be safe to play in the water and eat the fish?”     The organizations, along with other groups in the Stormwater Action Coalition, hope to attract government and corporate donations to create an anti-pollution ad campaign.     One goal of the public education campaign is to end ignorance about what happens to rainwater when it washes over city streets.     Eighty-two percent of 800 Baltimore-area residents who were surveyed by phone last summer said they are aware that storm water from streets and parking lots flows into local waterways.     But 17 percent of the people falsely believed that the storm water was treated before it spilled into Baltimore Harbor. In reality, storm water – often full of trash, oil and other pollutants from the streets – flows untreated and mostly unfiltered into the harbor, which leads to the Patapsco River and then the bay.     And 38 percent of those polled don’t know what happens to storm water. Only 16 percent knew for certain that storm water is not treated, while 28 percent thought it was probably not treated but weren’t sure, according to research for the environmental groups by the Annapolis-based OpinionWorks polling firm.     “People don’t understand how watersheds operate, and they don’t understand the connection between their lawn and the harbor – but once they get that, they respond,” said Steve Raabe, president of OpinionWorks.      Eighty-three percent correctly replied that it would make a “big difference” in cleaning up local waters if they picked up litter and kept their local storm drains clear of debris. Three-quarters of respondents said picking up pet waste would make a “big difference” and 67 percent said that using less fertilizer on their lawns would help a lot.     Eighty-eight percent said they were “very bothered” by floating trash in Baltimore Harbor, which they said was hurting tourism and the economy. “People are emotionally upset about the condition of the harbor,” Raabe said. “Many people in authority may underestimate that level of antipathy and shame about the harbor.”     But 63 percent of those polled said they would be “very bothered” or “somewhat bothered” to pay more in taxes to clean up water pollution.     During interviews with focus groups concluded by OpinionWorks, several people thought that the floating trash in the harbor is being tossed by tourists – not washed from the streets of Baltimore, which is the source of most harbor trash, Raabe said.     Over the past six years, the city has spent more than $1 million installing filters to catch floating debris as it flows out of storm-water outfalls toward the harbor in Canton, Carroll Park, Hunting Ridge and the Carroll Camden Industrial Area.     New York City has trash-catching systems in its storm-water pipes, and Chicago long ago rerouted its storm-water pipes to direct most rainwater and trash away from that city’s waterfront.      Baltimore’s four new trash filters have had some success, catching 133,955 pounds of floating debris last year, according to city figures. But the filter in Carroll Park broke earlier this year when it was vandalized.     “If people didn’t litter, we wouldn’t need any of this” filtering, said Kurt Kocher, spokesman for the city’s Department of Public Works.

$25,000: Non-Industry Types Needed!

May 12, 2008

From AdRANTs by Steve Hall May 9, 2008 Screw Consumers and User-Generated Content! Win $25,000 Yourself     You’d think with $25,000 up for grabs and with industry creatives having a “leg up” on the competition, there’d be a flood of industry types entering Budget’s Flip for Budget video contest. It’s so simple. Easy money. Just whip up a concept explaining how to travel on a budget, grab the video camera, film the thing, submit it and cross your fingers for the $25,000.      Come on people! This is easy money! Screw all those non-industry types trying to cash in on the user-generated content craze when we ad people are the ones who are supposed to be making this stuff…and getting paid for it. Don’t let consumers steal your job!

Freeze-Packed Used Condoms

May 5, 2008

 

 

 

 

 

 

 

 

 

 

 

 

 

 
From AdRANTs by Steve Hall May 5,  2008>>read more.     If you’re one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they’re on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.     Along with an amateur-style video with the walrus antics, which, let’s be honest, is pretty lame, comes seafood packaging placed in local farmer’s markets which don’t contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you’d want to see when digging through the cooler for that prefect cut of fish.

Stall Call Nets Surprising Results

April 29, 2008

From AdRANTs by Steve Hall April 29, 2008 click to read moresee video.    This…is American Idol…oops…This…is a freaky commercial. It has nothing to do with American Idol but Ryan Seacrest’s famed tonal delivery of the show’ introduction is exactly the reaction this creepy spot for Norway’s Tele2 mobile phone services causes though decidedly less upbeat than Seacrest’s over dramatic delivery.

P&G Asks Customers to Weigh in on Gay Kiss

April 29, 2008

From AdAge BATAVIA, Ohio (AdAge.com) By Jack Neff Published: April 29, 2008 click to read moresee related post —P&G Lets Consumers Act as Media Planners Asks Customers to Weight in on Gay Kissing and Hip-Hop Programming     The nation’s largest advertiser is inviting consumers to weigh in on its controversial media decisions.     Last week, Procter & Gamble set up an option on its main consumer toll-free line in response to a drive from a coalition, dubbed Enough Is Enough, that was urging the company to stop sponsoring hip-hop programs on MTV and BET laced with profanity, liberal doses of the “N word,” and scenes the group believes degrade and objectify women.     This week, P&G set up a second toll-free option asking callers to register support or criticism of the “story line” on “As the World Turns,” from P&G Productions, which featured fairly passionate kisses between daytime TV’s only gay couple.     Not just one group weighing in While it’s natural to expect complaints to outnumber support on such lines, that may not necessarily be the case. The American Family Association, which asked people to call P&G to protest the gay kissing scene, isn’t the only one weighing in on Luke and Noah’s love life.

Procter & Gamble Takes Heat for Same-Sex Storyline on ‘As the World Turns’

April 27, 2008

A kiss between two characters on the soap opera 'As the World Turns' was called 'repulsive' in an e-mail from the American Family Association's founder and chairman, Donald Wildmon.From BATAVIA, Ohio AdAge.com By Jack Neff Published: April 25, 2008 click to read more– When it comes to gay kissing and soap operas, you’re damned if you do, and damned if you don’t.     Just ask Procter & Gamble Co., though its long-lagging soap opera “As the World Turns” just may be benefiting from the controversy.     Conservative Group Fired Up Over Gay Kiss on TV A kiss between two characters on the soap opera ‘As the World Turns’ was called ‘repulsive’ in an e-mail from the American Family Association’s founder and chairman, Donald Wildmon.
Photo Credit: CBS.     After being criticized for months for not allowing a gay couple on “As the World Turns” to kiss on camera, Procter & Gamble Productions finally allowed them to do so April 23. Now, P&G is being attacked by the American Family Association, whose founder and chairman, Donald Wildmon, this morning sent an e-mail message titled “Procter & Gamble promotes explicit open-mouth homosexual kissing” and asking his followers to bombard the company with complaints.     First criticized for lack of kissing     Two gay characters on the soap opera first kissed last year on air. But it had been nearly seven months since they had last kissed, which had become the subject of fairly persistent blog chatter criticizing P&G Productions for treating them differently than it has numerous heterosexual couples.     The upside for P&G Productions: At least some people have been watching closely for that next kiss.     The blog AfterElton.com noted April 23 that it had been 211 days, 14 hours, 45 minutes and 45 seconds since gay teen characters Luke Snyder (played by Van Hansis) and Noah Mayer (Jake Silberman) had kissed.     The pair, termed “Nuke” by some fans, is the only gay couple currently on daytime TV. They last kissed Sept. 26, but subsequent encounters met with “interruptions and pan-aways whenever it seemed like the gay teens might kiss,” according to AfterElton.     “The CBS soap opera caught viewers off guard with surprisingly steamy kisses between the two,” the blog noted. That punctuated a lengthy online protest, which had generated more than 12,000 blog postings per a Google search.

What would granny do?

April 26, 2008

John Clapp (left), Ashley Montgomery and Craig Steckbeck are behind Sweet Leaf’s branding.

Starbucks: If you like it, try it

April 23, 2008

Starbucks' coffee coupons are not normal for the brand. From AdAge By Emily Bryson York Published: April 21, 2008 click to read more.  Another Mass Tactic Coupons Follow Close Behind Free Samples     LOS ANGELES (AdAge.com) — Howard Schultz insists he’s returning Starbucks to its roots, but he’s doing it with mass-marketing tactics once anathema to the original brand.    Starbucks’ coffee coupons are not normal for the brand.     The company is estimated to have nearly doubled its marketing spending to $100 million, and last week it began an aggressive coupon program unlike anything in its history, raising questions about its turnaround strategy. “I think it’s desperation,” Robert Passikoff, president of Brand Keys. “There was a time that they didn’t need to coupon.”     The coffee chain distributed coupons good for free tall-size coffees every Wednesday through May 28 in USA Today, The Washington Post and several other markets Starbucks declined to reveal. Last week it also passed out coupons in New York City good for a free cup of coffee.     “We know not everyone could make it to the big event last Tuesday [a free giveaway for its new blend], so this was a way to welcome them into the stores over the course of several weeks to taste the coffee for themselves,” Starbucks spokeswoman Bridget Baker said. She declined to say if the giveaway is the biggest or longest-running the company has done.     But former Starbucks marketing executive John Moore, writer of blog Brand Autopsy, described the coupon effort as more prolonged than anything the company has done before. “The reason for that is they haven’t had to,” he said.

Condom Maker Goes Fairy Tale in New Ad Campaign

April 22, 2008

From AdRANTS by Steve Hall April 22, 2008 click to read more.
Certainly not as subtle as those designers who had fun sneaking phallic images onto the covers of Disney DVDs nor intended to be so, these new ads from Manix have fun with, as Adland calls it, an “Alice in Wonderland meet oversexed mind” approach to condom advertising.    Toungues, balls, vulva, booty, boobs and dick. It’s all in there in these colorful ads from CLM BBDO Paris and illustrators Jean-Paul Letellier & Hélio.

Gas Buyers Pick Brand Over Price

April 21, 2008

Costs Continue to Soar, but Consumers Shift Their Focus to Product Benefits From Ad Age By Jean Halliday Published: April 21, 2008 click to read more.     DETROIT (AdAge.com) — Even as gasoline prices creep close to $4 per gallon in some markets, consumers are increasingly choosing to buy based on brand benefits rather than price or location.      Shell viral: The oil company is attempting to reach younger drivers on the web.     According to NPD Group analyst David Portalatin, consumers in the past year have more often cited product performance as a reason to buy a given brand of gasoline. That marks a turnaround after a decade of decline, indicating that big oil’s branding pushes are beginning to pay off.      It’s “a little surprising,” said Mr. Portalatin, given the record prices. Indeed, the price of U.S. retail unleaded gasoline hit a record average of $3.32 a gallon in the first week of April, although the San Francisco Bay area was even higher at $3.71, according to the most recent information available from industry researcher Lundberg Survey.     Nationally, prices at the pump jumped nearly 53¢ per gallon compared with a year ago. But it appears consumers are deciding that if they have to pay more, they might as well go for quality.