Newsflash! New York Has ‘Upstate’

Created by Saatchi & Saatchi NY From AdRANTs by Steve Hall May 7, 2008>>read more.     Who knew? For those who don’t venture outside the five burroughs very often, it might come as a surprise that the entire state of New York isn’t covered with black top. Yes, according to the new Saatchi & Saatchi-created I Love New York campaign, the state apparently has farms, grass, rivers, lakes, waterfalls, vineyards and all kinds of other stuff that’s not made out of concrete. Who knew?     The campaign aims to increase tourism by 30 percent by 2020. Three of the print ads can be seen here.
—What the fuck has the State been waiting for?  Upstate has always been second class; I Love New York [City].  The majority of the New York’s resources have always flowed down state to the city anyway.  I like the attention, wish we did not have to be in a recession to get it.


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