P&G Asks Customers to Weigh in on Gay Kiss

From AdAge BATAVIA, Ohio (AdAge.com) By Jack Neff Published: April 29, 2008 click to read more.  see related post —P&G Lets Consumers Act as Media Planners Asks Customers to Weight in on Gay Kissing and Hip-Hop Programming     The nation’s largest advertiser is inviting consumers to weigh in on its controversial media decisions.     Last week, Procter & Gamble set up an option on its main consumer toll-free line in response to a drive from a coalition, dubbed Enough Is Enough, that was urging the company to stop sponsoring hip-hop programs on MTV and BET laced with profanity, liberal doses of the “N word,” and scenes the group believes degrade and objectify women.     This week, P&G set up a second toll-free option asking callers to register support or criticism of the “story line” on “As the World Turns,” from P&G Productions, which featured fairly passionate kisses between daytime TV’s only gay couple.     Not just one group weighing in While it’s natural to expect complaints to outnumber support on such lines, that may not necessarily be the case. The American Family Association, which asked people to call P&G to protest the gay kissing scene, isn’t the only one weighing in on Luke and Noah’s love life.

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Tags: Advertising, AfterElton, American Family Association, As the World Turns, BET, CBS, Corporate, Donal Wildmon, Gay, Gay Teens, Kiss, Media, MTV, P&G, Politics, Procter & Gamble