Procter & Gamble Takes Heat for Same-Sex Storyline on ‘As the World Turns’

A kiss between two characters on the soap opera 'As the World Turns' was called 'repulsive' in an e-mail from the American Family Association's founder and chairman, Donald Wildmon.From BATAVIA, Ohio AdAge.com By Jack Neff Published: April 25, 2008 click to read more– When it comes to gay kissing and soap operas, you’re damned if you do, and damned if you don’t.     Just ask Procter & Gamble Co., though its long-lagging soap opera “As the World Turns” just may be benefiting from the controversy.     Conservative Group Fired Up Over Gay Kiss on TV A kiss between two characters on the soap opera ‘As the World Turns’ was called ‘repulsive’ in an e-mail from the American Family Association’s founder and chairman, Donald Wildmon.
Photo Credit: CBS.     After being criticized for months for not allowing a gay couple on “As the World Turns” to kiss on camera, Procter & Gamble Productions finally allowed them to do so April 23. Now, P&G is being attacked by the American Family Association, whose founder and chairman, Donald Wildmon, this morning sent an e-mail message titled “Procter & Gamble promotes explicit open-mouth homosexual kissing” and asking his followers to bombard the company with complaints.     First criticized for lack of kissing     Two gay characters on the soap opera first kissed last year on air. But it had been nearly seven months since they had last kissed, which had become the subject of fairly persistent blog chatter criticizing P&G Productions for treating them differently than it has numerous heterosexual couples.     The upside for P&G Productions: At least some people have been watching closely for that next kiss.     The blog AfterElton.com noted April 23 that it had been 211 days, 14 hours, 45 minutes and 45 seconds since gay teen characters Luke Snyder (played by Van Hansis) and Noah Mayer (Jake Silberman) had kissed.     The pair, termed “Nuke” by some fans, is the only gay couple currently on daytime TV. They last kissed Sept. 26, but subsequent encounters met with “interruptions and pan-aways whenever it seemed like the gay teens might kiss,” according to AfterElton.     “The CBS soap opera caught viewers off guard with surprisingly steamy kisses between the two,” the blog noted. That punctuated a lengthy online protest, which had generated more than 12,000 blog postings per a Google search.

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