NAD Tells Wal-Mart to Stop Savings Claim

NAD Tells Wal-Mart to Stop Savings Claim Found That $2,500 Figure Did Not Require Shopping at Chain
By Jack Neff  Published: March 31, 2008  BATAVIA, Ohio (AdAge.com) — Wal-Mart should discontinue the implied advertising claim that consumers can save $2,500 annually by shopping there, the National Advertising Division of the Council of Better Business Bureaus recommended in a statement today.  The retail giant’s claim that the average family saves $2,500 per year by shopping at Wal-Mart remains on its website, though it has been dropped from its TV and print ads. 

I stopped shopping at Wal-Mart after learning how they treat vendors.  Go to Frontline to learn more.

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One Response to “NAD Tells Wal-Mart to Stop Savings Claim”

  1. Jonathan Salem Baskin Says:

    ‘How they treat vendors’ is a part of that nasty flipside of the $2,500 savings story, isn’t it? Those cost reductions have to come from hides somewhere…which is why I never quite understood why Wal-Mart would elect to promote the number in the first place. It just begs the questions that it doesn’t want to have to address. I pondered it a bit at DIM BULB if you’d like to check it out: http://dimbulb.typepad.com/my_weblog/2008/04/wal-mart-lied.html

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