From Wikipedia, The Official Preppy HandbookThe Official Preppy Handbook (1980) is a tongue-in-cheek “reference guide” edited by Lisa Birnbach; it describes an aspect of North American culture she styles as prepdom. In addition to insights on prep school life, it illuminates many aspects of upper-class, old money WASP society. It is a seminal reference for subscribers to the preppy style. Topics range from appropriate clothing for various social events to how to choose the correct college and major. While the book addresses “preppy” life from birth to old age, its coverage is in the greatest depth for the school, college, and young-adult years; coverage becomes thinner for subsequent stages of life.—I think LL Bean owes a gread deal to the handbook during the 1980’s.
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Tags: Lisa Birnbacn, LL Bean, Marketing, Official Preppy Handbook, Old Money, Social Events., WASP Society
