What NAD Calls Misleading, ARF Calls Genius
Posted by Jack Neff on 040208 on Ad Age: Perhaps only in the ad industry can an advertiser have its wrist slapped for making misleading ads one day by one industry group and be lauded for the effectiveness of those ads by another the next. Wal-Mart won a David Ogilvy award for research excellence from the Advertising Research Foundation Tuesday night as the best example of research behind a brand re-positioning for the past year in its “Save Money. Live Better” campaign. That came a day after the National Advertising Division of the Council of Better Business Bureaus found the initial salvo of said campaign misled consumers by implying families can save $2,500 a year by shopping at Wal-Mart. Read related post.
Tags: Advertising Research Foundation, David Ogilvy, Wal-Mart
